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Sales and Marketing

Sales & Marketing (30 days)

Sales and marketing of a brand works hand in hand. Selling is believed to be the end point of any marketing strategy. While marketing includes a range of activities to meet the needs of clients and derive appropriate value for it, sales involve the human aspect of the interaction. It is important to understand the difference between the two and utilize the tools and techniques of each to reap the maximum benefits for an organization. It forms an integral department of any entity and as part of the profit making team; a professional has to be well equipped with the skill set required in this tough industry. We help you meet the challenges of this competitive market by providing you the necessary training and know-how to excel on the job.

Course Objectives

  • Understanding the various philosophies of marketing and sales

  • Understanding sale processes and sale cycles

  • Realizing the challenges and pitfalls involved

  • Managing time and keeping a positive attitude

  • Managing and organizing the sales team by measuring, evaluating and motivating them

  • Being an ace lead generator, presenter and negotiator


Course Outline

  • Generating Leads through online and offline means

  • Technique of qualifying the client

  • Sales interview and presentation skills

  • Sales proposal and negotiation skills

  • Closing sale

  • Account maintenance and management

  • live projects
  • Assignments
    Students will be given assignments after completion of each topic. Assignment helps one to think professionally, to gather data and to draw conclusions from the data gathered. Students are advised to be regular in the class and complete their assignments on time.
  • team projects
    For each individual course, students would be provided with sample projects. After reviewing the performance on the given projects, the best selected candidates will get a chance to work on live projects.
  • class participation
    'Participation' is the most important element to grow and learn more. Students should keep their minds active in each lecture to get the best of knowledge and if they come up with any queries, they can send a mail for the same. Keep clearing your doubts as and when it comes!

online resources