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Search Engine Optimization

Search Engine Optimization(SEO) (3 Months Max)

SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial or natural listings on search engines. A number of approaches are taken to ensure this including making the website architecture easy for users to find the content. As per the experts, useful content and good user experience (UX) are the prime factors for an efficient Search Engine Optimization.

Course Objectives

  • Selection of effective Social Networks to use;

  • Defining a financial plan and the organisational structures to manage the Social Network in the market;

  • Select target audience and promote products and services;

  • Measure performance and update.

  • Enable a website to rank well in search engines and ensure URLs are spider friendly.

  • Improving the volume and quality of traffic to a website from search engines

  • Providing superior quality content with specific keyword manipulation.

Course Outline - On-Page

Module 1

  • Website Analysis
  • Keywords Analysis
  • Keywords Research and Selection (using Google ad words tools)

Module 2

  • Webmaster Tools
  • Planning- Suitable Title, Description, Meta tags, Page Header, Sub Header, Anchor text etc.

Module 3

  • Alt tags
  • Recommendation
  • Content optimization

Module 4

  • Planning a suitable sitemap for the website.
  • Testing the website for its correct performance

Course Outline - Offpage

Module 1

  • Using Social Bookmarking
  • Directory Submission
  • Web 2.0

Module 2

  • Article Submission
  • Business listing
  • Yahoo answering

Module 3

  • Ask Question
  • Image submission
  • PPT submission

Module 4

  • Search engine Submission
  • Blog promotion
  • Classified

Module 5

  • Squidoo
  • SMM

Module 6

  • competitors backlinks analysis
  • Forum posting
  • live projects
  • Assignments
    Students will be given assignments after completion of each topic. Assignment helps one to think professionally, to gather data and to draw conclusions from the data gathered. Students are advised to be regular in the class and complete their assignments on time.
  • team projects
    For each individual course, students would be provided with sample projects. After reviewing the performance on the given projects, the best selected candidates will get a chance to work on live projects.
  • class participation
    'Participation' is the most important element to grow and learn more. Students should keep their minds active in each lecture to get the best of knowledge and if they come up with any queries, they can send a mail for the same. Keep clearing your doubts as and when it comes!

online resources

  • http://www.tutorialspoint.com/seo/
  • http://www.webconfs.com/seo-tutorial/