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SMM & SMO(----)

Business growth and profit can only happen when people are awared about the products and service utilities of an entity. In order to create maximum awareness and recognition of a particular brand, it is wise to use upcoming technology such as Social Media Optimization (SMO) and Social Media Marketing (SMM). It involves utilizing the available social media and networking websites and application to conduct various activities such as creating and maintaining brand awareness, increasing traffic to a website, enhancing customer engagement as well as increasing visibility and consumer interaction.

Course Objectives

  • Introduction to social media

  • Fundamentals of Social Media Optimization

  • SMO practices and guidelines

  • Develop SMO strategy

  • Usage of social media tools

  • SMO project management

  • Advantages over online marketing

  • Measure ROI of SMM campaigns

  • SMM for B2B (Business to Business) brands

  • SMM for B2C (Business to Customer) brands


Course Outline

  • Introduction to SMO

  • SMO usability

  • SMO guidelines

  • SMO types and tools

  • SMO strategy development

  • Introduction to Facebook, Google+, LinkedIn and Twitter

  • Performance measurement pointers

  • live projects
  • Assignments
    Students will be given assignments after completion of each topic. Assignment helps one to think professionally, to gather data and to draw conclusions from the data gathered. Students are advised to be regular in the class and complete their assignments on time.
  • team projects
    For each individual course, students would be provided with sample projects. After reviewing the performance on the given projects, the best selected candidates will get a chance to work on live projects.
  • class participation
    'Participation' is the most important element to grow and learn more. Students should keep their minds active in each lecture to get the best of knowledge and if they come up with any queries, they can send a mail for the same. Keep clearing your doubts as and when it comes!

online resources

  • developer.apple.com